Insights on collaborating with an AI creator: processes, responsibilities, expectations and real situations that appear in professional work. Short notes and practical topics for brands and specialists.

Why visuals don’t work
Sometimes a brand has everything it “should.”
Values are there.
Mission is formulated.
Identity is thought...

Who is actually responsible for how a brand looks in visuals?
Who is actually responsible for how a brand looks in visuals?
The AI creator? The designer? The brand manager? “The...

Trends in social media. Benefits or failures in coverage
Тренды делают охваты. Миф или реальность. Польза или провал.